Essential sales Marketing and Communication

ESSENTIAL SALES, MARKETING AND COMMUNICATION

Essential Sales, Marketing and Communication

Marketing is an extremely challenging task in an organisation. As such, employees in the marketing and sales departments need to understand and master the essential concepts of Marketing. Furthermore, they need to understand and adapt to the evolution of the needs and wants of their customers. Thereafter be able to develop an ongoing strategy to help their organisation thrive.

Course outline:

Upon successful completion of this course, participants will be able to understand the fundamentals of Sales and Marketing, the components, the different challenges and the possible tools and techniques in attending such challenges.

Purpose

On successful completion of the course, participants should be able to:

• Understand the fundamentals of Marketing, its definition, evolution, functions and principles.

• Approach global marketing challenges and opportunities offered by culture diversity.

• Understand the different marketing strategies to adopt.

• Understand how to maintain a healthy sales communication environment.

• Develop interpersonal skills and emotional intelligence towards closing sales.

This Course is:
MQA Accredited
HRDC Refundable

MQA Reference: MQA -NAW 2077
Course Duration: 16 Hours